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All website owners know that you must have traffic to generate sales. However, not just any traffic will do. The best is targeted traffic.

Targeted traffic involves enticing visitors to your site that are actually interested in the content of your website. If people are interested in buying tropical fish they will find websites about buying tropical fish interesting.

There are a number of methods for obtaining targeted traffic.

Forums give you an opportunity to be regarded as an expert in your field. You should actively participate in discussions by asking and answering relevant questions. You are usually allowed to include your website link in the signature file. If the other partipants enjoy your style that are likely to follow this link. As they are interested in the same field they are an ideal source of targeted traffic.

Linking from/to other websites: Contact website owners that have similar but not competitive websites to yours, ask them for a reciprocal link from their website to yours. Be sure to select your link partner to match closely your customer profile. Software programs such as Arelis are very helpful in this process.

E-zines provide a ready made source of targeted traffic because they are nearly always focused on a particular niche. Different e-zines tend to have different conversion rates, so it is good to do a test advertising run to check the return on investment, before spending too much on advertising with a particular e-zine.

Newsletters: When people visit your website offer them something of value for free if they sign up to your newsletter (like an e-Book). Your newsletter should be written tightly geared towards your topic. It should be published regularly at weekly intervals.

E-books – People like to receive things for free. You can give away e-books which contain useful information and are valued (and read). The trick is to include links back to your site. If the information is really useful, the books tend to be passed on from one person to another creating a viral effect.

Joint ventures are another good way to increase your share of targeted traffic. Other marketers may have already done the hard work in building up sizable lists of interested people. If you can make them a reasonable offer it can end up in a very nice win-win situation.

Buying traffic through Pay Per Click (PPC) is usually the fastest way to get extremely targeted traffic. As you have control over the keywords, you can be sure that the visitors are looking for exactly what you can provide. This tends to result in a much higher conversion rate.

If the aim of your website is to make money then you really do want to increase the amount of targeted traffic it receives. By using some or all of these techniques, over time, that is exactly what you will achieve.