Common Errors Made By Microsoft Word Users

by Andrew Whiteman

Ask just about any computer user if they use or have used Microsoft Word and you can confidently expect the answer “yes”. Word is everywhere, even on Apple Mac. So, most bosses automatically assume that their people know how to use it and they do, up to a point. But many casual Word users make some pretty basic mistakes. This article looks at the most common.

* Pressing the Return key at the start of a document which needs to be printed on a letterhead is one of the most common such errors. The correct thing to do is to change the top margin setting. Otherwise, you get have superfluous characters at the start of your text. (In Word 2003, go to File and choose Page Setup. In Word 2007, click on the Page Layout tab of the ribbon then click on Custom Margins.

* The habit of putting two spaces after a period goes back to the days of typewriters and monospace (fixed-width) typefaces like Courier where having two spaces after a period made the end of each sentence easier to detect when reading. Since modern computer-generated typefaces are proportionally spaced, the extra space is superfluous and should not be used.

* The habit of pressing the Return key twice at the end of each paragraph is not a good idea because it creates a sea of extra white space on the printed page. Only one return should used to end the paragraph. Extra space can then be added using the paragraph spacing commands. To find these options, in Word 2003 or earlier, choose Paragraph from the format menu. In Word 2007, click on the Page Layout tab.

* People who have never had any formal Microsoft Word training can perhaps be forgiven for not fully understanding how tabs work. You will even see some users attempting to align elements by using the space bar and, of course, when they print the document, nothing is properly aligned. As experienced users will know, the Tab key should be used; not the space bar.

* Word, like most text handling software has default tab stops. So, a lot of users align their columns by pressing the tab key repeatedly if necessary to move to closest default tab. This leads to inconsistency in the number of tab characters between columns and should be avoided. It’s much better to click on the Word ruler to set up your own tabs just where you need them.

* A lot of newbie Word users will always format their documents, even long ones, either manually or by using the Format Painter. The best way to format text in long documents is to use Microsoft styles. Each style has multiple attributes associated with it which are applied automatically to any text formatted with that style. In addition, if the attributes of a style are changed, all text in that style is updated throughout the document.

* Then there’s the question of who’s in charge: Word or the user. You will often hear users complain that Word has a mind of its own: “It tries to do everything for you”. Remember, almost any setting in Word that irritates you can be modified by going to Tools – Options in Word 2003 or earlier or choosing Word Options from the Office Button in Word 2007.

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Inbound Links -Why Search Engines Love Them

by Derek Gehl

Relevant, respected websites that link to yours — without having links back to them — are search engine gold. This kind of link lets the search engines know your site is worth linking to, and it offers the kind of information that searchers are looking for when they type in your keywords.

One way You can get this type of inbound link is by approaching website owners and asking for a link, or by sending them articles (with a link to your site) that would be interesting to their audiences. But before you do, here’s a list of what to look for.

Great inbound links…

- Come from relevant sites. If your site is about dog training, don’t go after a link from a site that sells piano lessons.

- Look natural. If people were linking to your website randomly, they wouldn’t all use the same anchor text, and they wouldn’t all link to you in the same week. So when you give out the links you want people to use, vary the anchor text and build them up gradually over time.

- Aren’t among dozens of other links. You don’t want the page your link is on to have more than two dozen outbound links – the fewer the better (unless the link is from a directory).

- Are placed in a good position on the site. Try to get your link in a natural position — usually within some text in the main body area. The search engines may discredit links found in the footer, right-hand side, or other areas where advertising usually goes.

Don’t worry about getting your link on their homepage. Deep links within a strong complementary website are great.

- Are found on sites that are indexed regularly. Check the Google cache date of the page the link would come from and make sure it’s recent.

- Are on sites that have been around for a while. Older sites are more credible

- Are on sites with high Google PageRank. Links from high PageRank sites, will get you higher rankings in search listings. However, if you find a website that would be a great partner but the PageRank is 3 or lower, they are still worthwhile

Inbound links are one of the most powerful strategies for getting high rankings in the search results. It’s worth spending time on this.

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